Il brand Italia

Iapicca, Arcangelo (A.A. 2007/2008) Il brand Italia. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 166. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


La marca e il brand management system. Il nation branding. Il turismo. Il made in Italy.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Cellini, Paolo
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2007/2008
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 05 Apr 2011 17:01
Last Modified: 13 Nov 2018 09:21


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