The transformation of the transfer payment industry: Western Union’s competitive response to the dynamic changes of industry from 2009 to 2020
Angelini, Edoardo (A.A. 2019/2020) The transformation of the transfer payment industry: Western Union’s competitive response to the dynamic changes of industry from 2009 to 2020. Tesi di Laurea in International business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 105. [Master's Degree Thesis]
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Abstract/Index
Research overview. Research aims and objectives. Research rationale. Research context. Outline of chapters. Literature. Literature review and the money transfer industry. Porter’s five forces model and resourced-based theory. Empirical part and research methodology. Research methodology. Research philosophy and approach. Research strategy and data collection methods. Ethical considerations. Research reliability and validity. Case study: data collection and findings. Pricing strategy. Targeting unbanked and underbanked individuals. Customer access points: the omnichannel strategy. Digitization. Western Union and Covid-19. WU and Brexit. Financial performance analysis. Discussion of results.
References
Bibliografia: pp. 78-85.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Jell-Ojobor, Maria |
| Thesis Co-Supervisor: | De Giovanni, Pietro |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jun 2021 07:57 |
| Last Modified: | 23 Jun 2021 07:57 |
| URI: | https://tesi.luiss.it/id/eprint/29849 |
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