Heuristics&Biases: an investigation on how they can lead to an increase in customers’ loyalty
Biagini, Martina (A.A. 2019/2020) Heuristics&Biases: an investigation on how they can lead to an increase in customers’ loyalty. Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 61. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Heuristics and biases and the consumers' behavior. The theoretical basis of behaviorism and cognitive psychology. Heuristics&Biases. The behavioral economy. The strategies of loyalty. Neruromarketing. Biased loyalty strategies. The performance metrics: KPIs. Case study: Veralab. Cristina Fogazzi and the foundation of her company, Veralab. The Veralab marketing strategy and the fidelization of her community. Recognition of Biases & an eventual application from the company.
References
Bibliografia: pp. 60-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics & consumption theories |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Di Cagno, Daniela Teresa |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jun 2021 10:00 |
| Last Modified: | 25 Jun 2021 10:00 |
| URI: | https://tesi.luiss.it/id/eprint/29894 |
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