Marketing graduate students' intention to apply: a study of drivers influencing job choices
Bentivoglio, Giulio (A.A. 2019/2020) Marketing graduate students' intention to apply: a study of drivers influencing job choices. Tesi di Laurea in Organizational issues in marketing and sales, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 59. [Master's Degree Thesis]
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Abstract/Index
Literature review. New trends in marketing and the implications on selection processes. Theoretical background. Graduate student’s employability: which variables influence intention to apply. Data collection and empirical study. Methodology. Questionnaire design. Vignette design. Descriptive statistics. Scales’ reliability: cronbach's alpha analysis. Hypothesis testing and results.
References
Bibliografi: pp. 40-46.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Organizational issues in marketing and sales |
| Thesis Supervisor: | Homberg, Fabian Kurt Falk |
| Thesis Co-Supervisor: | Di Donato, Francesca |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jun 2021 08:34 |
| Last Modified: | 28 Jun 2021 08:34 |
| URI: | https://tesi.luiss.it/id/eprint/29904 |
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