Auction theory applied to online ads: mechanisms and strategies
Longhi, Andrea (A.A. 2020/2021) Auction theory applied to online ads: mechanisms and strategies. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Marco Dall'Aglio, pp. 59. [Bachelor's Degree Thesis]
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Abstract/Index
The assignment problem and its solution using the Hungarian algorithm. The assignment problem. Balanced and unblanced assignment. Solving assignment problems with the Hungarian algorithm. Auction theory and applications. The auction theory and its derivation from the game theory. The four basic auction types. Multiple-item auctions. Online auctions for buying and selling items. Methods and strategies for online ads auctions. Auctions for on-line advertising. Development of models for position auctions. The effects of externalities in on-line ads auctions.
References
Bibliografia: pp. 56-57. Sitografia: p. 58.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Economia e gestione delle imprese |
| Thesis Supervisor: | Dall'Aglio, Marco |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Oct 2021 13:27 |
| Last Modified: | 13 Oct 2021 13:27 |
| URI: | https://tesi.luiss.it/id/eprint/30418 |
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