Auction theory applied to online ads: mechanisms and strategies

Longhi, Andrea (A.A. 2020/2021) Auction theory applied to online ads: mechanisms and strategies. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Marco Dall'Aglio, pp. 59. [Bachelor's Degree Thesis]

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The assignment problem and its solution using the Hungarian algorithm. The assignment problem. Balanced and unblanced assignment. Solving assignment problems with the Hungarian algorithm. Auction theory and applications. The auction theory and its derivation from the game theory. The four basic auction types. Multiple-item auctions. Online auctions for buying and selling items. Methods and strategies for online ads auctions. Auctions for on-line advertising. Development of models for position auctions. The effects of externalities in on-line ads auctions.


Bibliografia: pp. 56-57. Sitografia: p. 58.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Economia e gestione delle imprese
Thesis Supervisor: Dall'Aglio, Marco
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 13 Oct 2021 13:27
Last Modified: 13 Oct 2021 13:27


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