Amato, Miryam (A.A. 2020/2021) New retail technologies e le patologie che ne derivano: il caso Amazon Dash button. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Bachelor's Degree Thesis]

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Abstract/Index

Il cambiamento del concetto di consumo nell’era moderna. Customer journey. La digitalizzazione come game changer del customer journey. Dal modello tradizionale al modello circolare. Nuove tecnologie. New retail technologies a servizio dell’intera shopping experience. Impulsive buying behavior. Determinanti. Shopping impulsivo: retail therapy o buying disorder? Impulsive buying: online vs offline: come influenzano i social media. Coronavirus and impulsive buying. Interruzioni tecnologiche. Il Dash button. Come i Dash button influenzano l’acquisto impulsivo.

References

Bibliografia e sitografia: pp. 58-64.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Marketing
Thesis Supervisor:	Costabile, Michele
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Oct 2021 14:12
Last Modified:	27 Oct 2021 14:12
URI:	https://tesi.luiss.it/id/eprint/30550

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