The digital transformation in the sneaker market: Nike's in-store customer experience
Cicerchia, Stefano (A.A. 2020/2021) The digital transformation in the sneaker market: Nike's in-store customer experience. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 74. [Bachelor's Degree Thesis]
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Abstract/Index
Digital transformation: creating a customer-centric experience. Digital transformation marketing. The customer experience. The in-store customer experience. The sneaker market: history and digitalization. The sneaker culture. Digitalization of the sneaker industry. Store digitalization and customer experience. Nike and the paradigm model analysis. Nike's in-store customer experience. Nike's customer experience. The in-store customer experience: Nike's house of innovation. Research and results.
References
Bibliografia: pp. 66-69. Sitografia: pp. 70-74.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | Padua, Donatella |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2021 15:21 |
| Last Modified: | 15 Nov 2021 15:21 |
| URI: | https://tesi.luiss.it/id/eprint/30691 |
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