Characteristics and classification of free business models: the Spotify and Skype cases
Colangelo, Roberto (A.A. 2020/2021) Characteristics and classification of free business models: the Spotify and Skype cases. Tesi di Laurea in Digital economy and innovation, Luiss Guido Carli, relatore Ioannis Kallinikos, pp. 39. [Bachelor's Degree Thesis]
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Abstract/Index
Research purposes. Literature review and positioning. Methodology. A brief history of free. The psychology behind free. Free business models. What is a business model? "If you don’t pay for the product, then you are the product". Classification. The freemium business model. What is freemium? Kinds of freemium. Advantages and disadvantages. Future applications. Study cases. The Spotify case. The Skype case.
References
Bibliografia: pp. 34-37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Digital economy and innovation |
| Thesis Supervisor: | Kallinikos, Ioannis |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2021 14:32 |
| Last Modified: | 22 Nov 2021 14:32 |
| URI: | https://tesi.luiss.it/id/eprint/30762 |
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