Crowdsourcing marketing and the virtual customer environment: the importance of digital innovations
Pizi, Maria Sofia (A.A. 2020/2021) Crowdsourcing marketing and the virtual customer environment: the importance of digital innovations. Tesi di Laurea in Digital economy and innovation, Luiss Guido Carli, relatore Ioannis Kallinikos, pp. 30. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brief literature review. Conceptual analysis. Virtual customer environment. Practical example. Ikea's engagement in the online environment.
References
Bibliografia: pp. 28-29. Sitografia: p. 30.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Digital economy and innovation |
| Thesis Supervisor: | Kallinikos, Ioannis |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Nov 2021 10:44 |
| Last Modified: | 25 Nov 2021 10:44 |
| URI: | https://tesi.luiss.it/id/eprint/30793 |
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