The role of perfume packaging in the online shopping context: a focus on the new e-commerce trend in luxury industry

Ciattaglia, Federica (A.A. 2020/2021) The role of perfume packaging in the online shopping context: a focus on the new e-commerce trend in luxury industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 96. [Master's Degree Thesis]

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Abstract/Index

Literature review. Customer behaviour during Covid-19 pandemic. Importance of digital marketing contents. Increased online purchases in the luxury industry. The role of packaging in luxury perfume purchase decision. Theoretical framework. Emerged GAP from the literature. Hypotheses development and research dedigns. Research. Research methodology. Data analysis and results. Discussion. Result discussion. Managerial implications. Limitations and future researches.

References

Bibliografia: pp. 70-74.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Braccini, Alessio Maria
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 01 Dec 2021 15:03
Last Modified: 01 Dec 2021 15:03
URI: https://tesi.luiss.it/id/eprint/30838

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