Protection of the store design

Crescimanno, Lucrezia (A.A. 2020/2021) Protection of the store design. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Giuseppe Colangelo, pp. 86. [Master's Degree Thesis]

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The economic value of the store. Definition of retail. Retail brand identity, brand image and retail store image. Retail and customer experience. Retail design. IP protection of the store layout. Trademark protection. Copyright protection. Design protection. An empirical analysis. Research methodology. Empirical findings.


Bibliografia: pp. 66-71.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Markets, regulations and law
Thesis Supervisor: Colangelo, Giuseppe
Thesis Co-Supervisor: Arnaudo, Luca
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Dec 2021 10:55
Last Modified: 02 Dec 2021 10:55


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