Direct email marketing in higher education sector: how personalized messages and emoji influence perceived social presence and willingness to open
Savino, Fabio (A.A. 2020/2021) Direct email marketing in higher education sector: how personalized messages and emoji influence perceived social presence and willingness to open. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 94. [Master's Degree Thesis]
|
PDF (Full text)
Download (5MB) | Preview |
Abstract/Index
Literature review. Customer relationship management and higher education institution. Education: prospect decision-making factors. Customer relationship management (model and measurement). Research analysis. Research gap and hypothesis. Research model. Methodology. Pre-test: emoji. Pretest: email marketing and emoji. Main study email marketing: personalized message and emoji. Findings. Result obtained from main study. Discussion. Limitations and gaps for future research. Managerial Implications.
References
Bibliografia e sitografia: pp. 73-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Dec 2021 11:22 |
| Last Modified: | 09 Dec 2021 11:22 |
| URI: | https://tesi.luiss.it/id/eprint/30901 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
