Krivoshchekova, Yulia (A.A. 2020/2021) Impact of cultural aspects influencing an omnichannel retailing of the global beauty and personal care companies operating on the developed and emerging foreign markets: the case of Sephora in Italy and Russia. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 95. [Master's Degree Thesis]

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Abstract/Index

Theoretical overview of the cultural aspects influencing the omnichannel retailing on the global beauty and personal care market. Understanding of omnichannel retailing. Definition of cultural aspects and their effect on omnichannel retailing. omnichannel retailing and cultural impact on the global beauty and personal care industry in the development and emerging markets. Analysis of the specific cultural aspects influencing an omnichannel retailing on the case of Sephora in Italy and Russia. Current trends in the global beauty and personal care industry. Overview of Sephora performance: comparison of Italy and Russia. Research methodology. Main conclusions of the research, limitations and further recommendations. Survey results. Main findings and managerial implications. Limitations and recommendations for further research.

References

Bibliografia: pp. 42-45.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Farace, Stefania
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	10 Dec 2021 15:30
Last Modified:	10 Dec 2021 15:30
URI:	https://tesi.luiss.it/id/eprint/30914

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