Fashion sustainability: the consumers’ point of view

Finistauri, Piera (A.A. 2020/2021) Fashion sustainability: the consumers’ point of view. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 84. [Master's Degree Thesis]

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Abstract/Index

Literature review. Fashion sustainability. Ambiguity and sustainability. How fashion sustainability is perceived. Marketing research. Research method. Research design. Questionnaire and measurements. Result obtained. Discussion and managerial implication. Limitation and further research.

References

Bibliografia: pp. 63-65. Sitografia: p. 66.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 13 Dec 2021 11:10
Last Modified: 13 Dec 2021 11:10
URI: https://tesi.luiss.it/id/eprint/30917

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