Langella, Eliana (A.A. 2020/2021) How artificial intelligence is impacting on marketing research strategy action cycle? A multiple case study approach to the beauty industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 78. [Master's Degree Thesis]

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Abstract/Index

Literature review. Overview of artificial intelligence. Applications of artificial intelligence in industries. Artificial intelligence and marketing. Beauty industry analysis and AI. Research analysis. Research method. Multiple case stusy methodology. Data collection mathodology. Survey instrument and structure. Data analysis and findings. Secondary data. Analysis of multiple case study. Findings. Discussion. Demographics. Artificial intelligence utilization. Artificial intelligence implementation. Artificial intelligence and cunsumer. Artificial intelligence and marketing. KPIs. Managerial implications.

References

Bibliografia e sitografia: pp. 69-73.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Peluso, Alessandro Maria
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	13 Dec 2021 11:29
Last Modified:	13 Dec 2021 11:29
URI:	https://tesi.luiss.it/id/eprint/30918

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