Innovation perceived through individuals' eyes: emotions and opinions patterns among social media
Lupoli, Leonardo (A.A. 2020/2021) Innovation perceived through individuals' eyes: emotions and opinions patterns among social media. Tesi di Laurea in Marketing big data analysis, Luiss Guido Carli, relatore Alessio Maria Braccini, pp. 121. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Diffusion theories. The innovation-decision process. The knowledge stage. The persuasion stage. The decision stage. The implementation stage. The confirmation stage. Communication channels by stages of innovation-decision process. Adopter categories. Effects of new media on the diffusion process. Method of analysis. Results. GSMArena. Twitter. Managerial implications.
References
Bibliografia: pp. 99-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing big data analysis |
| Thesis Supervisor: | Braccini, Alessio Maria |
| Thesis Co-Supervisor: | Arima, Serena |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Dec 2021 11:36 |
| Last Modified: | 14 Dec 2021 11:36 |
| URI: | https://tesi.luiss.it/id/eprint/30923 |
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