How materialism and public self consciousness influence the purchase intention of luxury goods: evidence from China
Ma, Keyi (A.A. 2020/2021) How materialism and public self consciousness influence the purchase intention of luxury goods: evidence from China. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 123. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background. Objective of this research. Content of this research. Literature review. Materialism. Public self-consciousness. Luxury goods purchase intention. Research hypothesis. Pilot study: genuine luxury products or counterfeit？ Hypothesis. Research design. Data analysis and research findings. Discussion.
References
Bibliografia: pp. 97-118.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2021 16:09 |
| Last Modified: | 17 Dec 2021 16:09 |
| URI: | https://tesi.luiss.it/id/eprint/30980 |
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