A research on the construction mechanism of an IoT ecosystem brand: based on the cases of Yingkang life’s exploration in the field of big health
Yu, Wan (A.A. 2020/2021) A research on the construction mechanism of an IoT ecosystem brand: based on the cases of Yingkang life’s exploration in the field of big health. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 82. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theory background. Brand theory. Composition-based view. Business model framework. Research design. Choice of methods. Case selection. Data sources. Data analysis: steps. Deduction and proposal of propositions. Ecosystem brand building foundation. Connotation of ecosystem brand. Ecosystem brand building mechanism. Brand value presentation. Discussion.
References
Bibliografia: pp. 63-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Mascia, Daniele |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2021 17:02 |
| Last Modified: | 17 Dec 2021 17:02 |
| URI: | https://tesi.luiss.it/id/eprint/30983 |
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