The mechanism of key opinion leader’s influence on luxury consumers’ purchasing behavior
Zhou, Ziqi (A.A. 2020/2021) The mechanism of key opinion leader’s influence on luxury consumers’ purchasing behavior. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Theories related to consumer behavior. Theories related to sentimental value. Theories related to key opinion leader. Theories related to consumer trust. Conceptual model and hypothesis. Conceptual model. Hypothesis. Research method. Procedure. Subjects. Descriptive and correlation analysis. Descriptive analysis. Reliability and validity test. Correlation analysis. Research model and hypothesis testing. Regression. Results of research hypothesis and model.
References
Bibliografia: pp. 73-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2021 17:09 |
| Last Modified: | 17 Dec 2021 17:09 |
| URI: | https://tesi.luiss.it/id/eprint/30984 |
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