Individual differences and WOM effectiveness during the Covid-19 pandemic: empirical evidence and implications for marketing
Ambrosino, Luca (A.A. 2020/2021) Individual differences and WOM effectiveness during the Covid-19 pandemic: empirical evidence and implications for marketing. Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 82. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The effectiveness pf word-of-mouth and its psychological effects on consumers during Covid-19 pandemic. The word-of-mouth effectiveness. Consumer reaction to the Covid pandemic. Covid anxiety scale. Desire for control. Perceived uncertainty. Methodology. Aim and objectives of the research. Procedure. Results. General discussion.
References
Bibliografia: pp. 71-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Visual marketing |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2022 14:14 |
| Last Modified: | 11 Jan 2022 14:14 |
| URI: | https://tesi.luiss.it/id/eprint/31092 |
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