Factors affecting the choice of entry strategies to developed and developing countries in the e-commerce industry exemplified by Alibaba and Joom in France and Russia
Schneider, Dan (A.A. 2020/2021) Factors affecting the choice of entry strategies to developed and developing countries in the e-commerce industry exemplified by Alibaba and Joom in France and Russia. Tesi di Laurea in Entrepreneurship and venture capital, Luiss Guido Carli, relatore "Jose" D'Alessandro Giuseppe, pp. 59. [Master's Degree Thesis]
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Abstract/Index
Theoretical aspects and literature review. Internationalization and globalization. Internationalization assessment. Summary of internationalization literature review. Peculiarities of e-commerce. Practical research. E-commerce industry overview. Research design. Research results. Analysis. Qualitative data analysis. Limitation of the study. Potential for future research.
References
Bibliografia: pp. 42-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Entrepreneurship and venture capital |
| Thesis Supervisor: | D'Alessandro Giuseppe, "Jose" |
| Thesis Co-Supervisor: | De Vecchi, Luigi |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jan 2022 11:51 |
| Last Modified: | 12 Jan 2022 11:51 |
| URI: | https://tesi.luiss.it/id/eprint/31101 |
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