Luxury and fashion industry: a phyigital transformation

Marinelli, Gaia (A.A. 2020/2021) Luxury and fashion industry: a phyigital transformation. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 137. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Luxury and fashion: live battle or blurred line? Luxury digital strategies: D&G chopstick scandal and social media firestorm. Luxury brands: a jump into the future now. The downside: fast fashion and co-branding strategies. The state of fashion 2020: navigating uncertainty. Artificial intelligence, machine learning and deep learning: what changes? AI and the next generation of omnichannel engagement. What will the future of fashion be like? Robotics for the manufacturing process and warehousing. HRM: a transition from supporting cast to a starring role. Innovation in the hiring process through the help of AI systems. How AI technology enables new communication channels: inAIR (AI for recruiting) recruiting solution. Moncler case: a window into the different stages of a selection process.


Bibliografia: pp. 112-118. Sitografia: pp. 119-121.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Di Vaio, Gianfranco
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jan 2022 17:46
Last Modified: 18 Jan 2022 17:46


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