The shadow of the pandemic on the luxury industry: the leading role of the Chinese market in LVMH’s resilience
Rega, Amedeo (A.A. 2020/2021) The shadow of the pandemic on the luxury industry: the leading role of the Chinese market in LVMH’s resilience. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 150. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
About luxury. What is luxury? An economic approach. Luxury goods features and details. Luxury origins. Interpretations and controversies. The luxury market: definition and characteristics. Industry overview and main players. Luxury geographical distribution. LVMH: from the origins to the present. The impact of the Covid-19 pandemic. LVMH’s resilience. LVMH’s 2020. The recovery. The group’s resilience. The business model. The secret of success. Chinese luxury market analysis. Outlook for the future: interviw with Antonio Belloni.
References
Bibliografia: pp. 118-122. Sitografia: p. 123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Di Vaio, Gianfranco |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2022 17:53 |
| Last Modified: | 18 Jan 2022 17:53 |
| URI: | https://tesi.luiss.it/id/eprint/31166 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
