Sustainable audience development in museums: how do long term relations with social stakeholders improve museums’ social role? The case of MAXXI
Piccolo, Bianca Maria (A.A. 2020/2021) Sustainable audience development in museums: how do long term relations with social stakeholders improve museums’ social role? The case of MAXXI. Tesi di Laurea in Department of political science, Luiss Guido Carli, relatore Mark Thatcher, pp. 86. [Master's Degree Thesis]
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Abstract/Index
Theoretical framework. Evolution of museums’ social role. Audience development theory. Relational capital and relational marketing. Research design. Research question and case study method. Methodology. Empirical material. The choice of MAXXI. Project selection and focus of the analysis. Research limitations. Analysis. MAXXI context. Strategic analysis of the education and public engagement offices. Projects analysis.
References
Bibliografia: pp. 62-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Government and Policies (LM-62) |
| Chair: | Department of political science |
| Thesis Supervisor: | Thatcher, Mark |
| Thesis Co-Supervisor: | De Blasio, Emiliana |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Feb 2022 14:47 |
| Last Modified: | 17 Feb 2022 14:47 |
| URI: | https://tesi.luiss.it/id/eprint/31502 |
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