Sport industry and Covid-19 pandemic

Canu, Giacomo (A.A. 2020/2021) Sport industry and Covid-19 pandemic. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 79. [Bachelor's Degree Thesis]

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Close look at the sport today: definition, role and reasons of its success. Role of sport in the society and reason of its success. Sport industry: definition and theoretical analysis. Porter's segmentation theory. Sport performance segment. Sport promotion segment. Economic analysis of sport industry before the pandemic. Global sports industry. The model. Economic analysis during pandemic and how Covid-19 has affected the sport industry. Impact on European sport industry. Critical issues in 2021 for sport industry. How world sports organizations haved faced changes brought by the spread of Covid-19. It is not the first time. Sport organizations' responses to Covid-19 threats.


Bibliografia: p. 68.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 28 Feb 2022 11:56
Last Modified: 28 Feb 2022 11:56


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