Going global: how does an Italian small business compete on an international level? The case of Herbelia S.r.l.
Maresca, Federica (A.A. 2020/2021) Going global: how does an Italian small business compete on an international level? The case of Herbelia S.r.l. Tesi di Laurea in Entrepreneurship, innovation and technology, Luiss Guido Carli, relatore Francesca Vicentini, pp. 47. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What is an internationalization strategy? Definition. Traditional approaches. Internationalization strategy. Family businesses and small/medium enterprises. The Italian case: family SMEs. Cosmetic industry analysis. The Italian cosmetic industry. The European cosmetic industry. The global cosmetic industry. The cosmetic industry during the Covid-19 emergency. Industry's competitive analysis: Porter's 5 forces. Herbelia S.r.l. Herbelia cosmetici history. Strenghts and weaknesses. Internationalization strategy proposal.
References
Bibliografia: pp. 42-44.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Entrepreneurship, innovation and technology |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Mar 2022 10:12 |
| Last Modified: | 01 Mar 2022 10:12 |
| URI: | https://tesi.luiss.it/id/eprint/31600 |
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