Innovation and digitalization in culture: the market research and financial planning for a new entrepreneurial opportunity
Stoia, Daniele (A.A. 2020/2021) Innovation and digitalization in culture: the market research and financial planning for a new entrepreneurial opportunity. Tesi di Laurea in Entrepreneurship, innovation and technology, Luiss Guido Carli, relatore "Jose" D'Alessandro Giuseppe, pp. 86. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The idea of musae and the business model around it. Why musae. The need for a business model. Customer segments. Value proposition. Channels. Customer relationships. Revenue streams. Key resources. Key activities. Key partnerships. Cost structure. Testing the market opportunity and formulating musae’s financial plan. State of the art of the cultural sites sector in Italy. The visitors’ perspective. The market opportunity. The financial plan. The start-up funding and the importance of business angels. Start-up investment stages. Business angels and musae.
References
Bibliografia e sitografia: pp. 84-85.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Entrepreneurship, innovation and technology |
| Thesis Supervisor: | D'Alessandro Giuseppe, "Jose" |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Mar 2022 10:56 |
| Last Modified: | 01 Mar 2022 10:56 |
| URI: | https://tesi.luiss.it/id/eprint/31603 |
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