Digital transformation in the luxury fashion industry

Avallone, Laura (A.A. 2020/2021) Digital transformation in the luxury fashion industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 51. [Bachelor's Degree Thesis]

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A new digitally transformed business model. Reshaping the customer value proposition. Omni channel business model. Diane Von Fürstenberg’s shift to digital. The behavior of luxury consumers. Millennials: the new luxury consumers. Shaping consumer behavior. The consumer decision journey. Digital fashion communication. Forms of communication in the fashion industry. The online communication model. Immaterial products: from objects to concepts. Marketing mix of Burberry. Fashion 4.0: a focus on 3D digital technologies. The industry 4.0 model. Advantages of 3D printing: efficiency and mass customization. 3D printing in the luxury shoes industry. Julien Fournié and his digitally designed luxury footwear collection.


Bibliografia: pp. 50-51.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 10 Mar 2022 10:09
Last Modified: 10 Mar 2022 10:09


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