Boccacani, Francesca (A.A. 2020/2021) The post Covid consumer and new business models focus on high end fashion. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 64. [Bachelor's Degree Thesis]

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Abstract/Index

The pandemic: the impact in the world and Italy. What is Covid-19? The impact on the world economy. The economic and social situation in Italy. The new customer and new business models. The new customer. Customer experience and the omnichannel customer journey. What is digital marketing? What does e-commerce mean? What is a marketplace: Amazon case study. Fashion and pandemic. The crisis in the fashion sector. Fast fashion and high-end fashion: the adoption of the same paradigm. The new rules of fashion industry. Survey. Methodology analysis. The sample. The results.

References

Bibliografia: p. 64.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	10 Mar 2022 10:16
Last Modified:	10 Mar 2022 10:16
URI:	https://tesi.luiss.it/id/eprint/31656

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