Internationalization strategy through replication: the case of Elisabetta Franchi

Pagliarulo, Cristina (A.A. 2020/2021) Internationalization strategy through replication: the case of Elisabetta Franchi. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 58. [Bachelor's Degree Thesis]

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Internationalization. Internationalization: theoretical overview. Why going global? How to “go big”: internationalization strategies. Internationalization through replication, between exploration and exploitation. The replication-as-strategy view. Knowledge creation: learning. Knowledge transfer. Exploration. Exploitation. Developments and validity of the replication strategy. Replication vs business model innovation: a comparison. Replication in the fashion industry-focus on a successful company's analysis: Elisabetta Franchi. Fashion industry and its approach to replication strategy. Between standardization and adaptation of fashion retail formats and flexible fashion format replication. Italian fashion company’s internationalization analysis: the case of Elisabetta Franchi.


Bibliografia: pp. 50-53.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 10 Mar 2022 11:58
Last Modified: 10 Mar 2022 11:58


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