Potenza, Filomena (A.A. 2020/2021) Social commerce for boosting sales: IKEA case analysis. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 69. [Bachelor's Degree Thesis]

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Abstract/Index

E-commerce: definition, customers and buying behavior. The evolution of e-commerce. SWOT analysis of e-commerce platforms. E-commerce global trends. E-commerce and customer. Social commerce: the new frontier of digital affairs. Social commerce vs e-commerce. A definition and literature review. Social commerce’s new model configurations. Online risk and impulsive customer behavior. Successful social commerce strategies: the case of IKEA. Social commerce at retailer level. IKEA: the right example to follow. IKEA: from e-commerce to social commerce. How IKEA social commerce boosts sales. What a retailer can learn from IKEA. New challenges.

References

Bibliografia e sitografia: pp. 63-66.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	21 Mar 2022 14:19
Last Modified:	21 Mar 2022 14:19
URI:	https://tesi.luiss.it/id/eprint/31773

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