Fast fashion industry in the Italian market
Germani, Giovanni (A.A. 2020/2021) Fast fashion industry in the Italian market. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 48. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The fast fashion industry. The history of the apparel industry. The emergence of fast fashion. Understanding the fast fashion industry. Keywords in fast fashion. Market research. The fashion history of Italy. The purpose of the research. The survey. Marketing plan. Situational analysis. Environment analysis. Macro-environment. PESTEL analysis. Micro-environment. Porter's five forces. Marketing plan. SWOT analysis. Demand analysis. Market segmentation, targeting and positioning. Segmentation. DAMP approach. Positioning. Marketing mix. Marketing strategy. The plan of action: tactics and strategy. Monitoring and control. Execution supervision. Control of quality. Monetary supervision. Control of proficiency. Control of strategy.
References
Bibliografia: pp. 46-48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Mar 2022 15:17 |
| Last Modified: | 21 Mar 2022 15:17 |
| URI: | https://tesi.luiss.it/id/eprint/31777 |
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