Fast fashion industry in the Italian market

Germani, Giovanni (A.A. 2020/2021) Fast fashion industry in the Italian market. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 48. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


The fast fashion industry. The history of the apparel industry. The emergence of fast fashion. Understanding the fast fashion industry. Keywords in fast fashion. Market research. The fashion history of Italy. The purpose of the research. The survey. Marketing plan. Situational analysis. Environment analysis. Macro-environment. PESTEL analysis. Micro-environment. Porter's five forces. Marketing plan. SWOT analysis. Demand analysis. Market segmentation, targeting and positioning. Segmentation. DAMP approach. Positioning. Marketing mix. Marketing strategy. The plan of action: tactics and strategy. Monitoring and control. Execution supervision. Control of quality. Monetary supervision. Control of proficiency. Control of strategy.


Bibliografia: pp. 46-48.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Mar 2022 15:17
Last Modified: 21 Mar 2022 15:17


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