Competitive strategies in the entertainment sector: the case of Disney+

Monterisi, Marco (A.A. 2020/2021) Competitive strategies in the entertainment sector: the case of Disney+. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Evangelos Syrigos, pp. 48. [Bachelor's Degree Thesis]

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The rise of digital platforms. The new media. Communication models. OTT definition. Disney: history of a “great story”. Strategy of Disney+. From traditional businesses to the video streaming. Characteristics of the entertainment industry. Strategy of WDC: the project Disney+. Disney+’s direct-to-consumer strategy. Disney+ initial stage. Disney DTC strategy. Disney’s organizational strategy between exploitation and exploration. Impact of Disney+ on the financial results of Walt Disney Company.


Bibliografia: pp. 46-48.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Competitive strategy
Thesis Supervisor: Syrigos, Evangelos
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 12 Apr 2022 13:13
Last Modified: 12 Apr 2022 13:13


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