Santoliquido, Valentina (A.A. 2020/2021) From omnichannel to omni business: a business model transformation approach to the fashion retail industry. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Federica Brunetta, pp. 107. [Bachelor's Degree Thesis]

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Abstract/Index

Coronavirus a catalyst for change: effects of Covid on the fashion industry. The pandemic in numbers: effects of the crisis on the fashion industry. Consumers’ shifts: the pandemic as an accelerator or as the main cause. Suppliers during the pandemic. Omnichannel strategy: a path towards value creation. Channel definition and its role in the business model canvas. Customer decision journey. Differences among single, multi- and omnichannel strategies. The next step: transitioning from omnichannel to omni-business. Business model innovation: changing the rule of the game. Changing the operating model: key partners, activities and resources. Reinventing the value proposition: changing customer relationship, channels and customer segments. Changing the revenue model: reengineering the cost structure and revenue streams.

References

Bibliografia e sitografia: pp. 97-107.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Economia e gestione delle imprese
Thesis Supervisor:	Brunetta, Federica
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	12 Apr 2022 13:51
Last Modified:	12 Apr 2022 13:51
URI:	https://tesi.luiss.it/id/eprint/31983

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