Oliva, Claudio (A.A. 2020/2021) The enhancement of business results through relationship marketing and subscription based business models. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 52. [Bachelor's Degree Thesis]

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Abstract/Index

Digital marketing trends and the new dawn of relationship marketing. From traditional marketing to digital marketing: definition and new perspectives. New digital buying behaviors: the evolution of customer experience (CX). The dawn of relationship marketing. Customer relationship management (CRM) and social customer relationship management (SCRM). From traditional business structures to digital ones: the new guard in business models. The evolution of business models. From a single transaction economy to a subscription-based one. Subscription-based business models. Subscription-based business models in real life: comparing 3 business cases. Disney +: high quality, low prices. Quibi: a failed experiment. Cyclon shoes: when durable goods meet a subscription-based business model. Comparisons.

References

Bibliografia e sitografia: pp. 50-52.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Digital marketing transformation & customer experience
Thesis Supervisor:	Padua, Donatella
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	13 Apr 2022 11:10
Last Modified:	13 Apr 2022 11:10
URI:	https://tesi.luiss.it/id/eprint/31989

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