Boutique hotels in Italy: the new frontier of luxury tourism

Milana, Marco (A.A. 2020/2021) Boutique hotels in Italy: the new frontier of luxury tourism. Tesi di Laurea in Hotel management, Luiss Guido Carli, relatore Youngah Guahk, pp. 33. [Bachelor's Degree Thesis]

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Luxury tourism. The birth and evolution of tourism. Covid crisis and its impact on tourism. The resulting crisis in the hotel sector. Definition of luxury. Boutique hotels. The boutique hotels. Boutique hotels features. Structure and environment. Relationship between staff and customers. The service-product. The Lungarno Collection. Marketing policies. The influence of technological development. The influence of brands. Customer relationship management. Communications.


Bibliografia: pp. 32-33.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Hotel management
Thesis Supervisor: Guahk, Youngah
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 Apr 2022 14:05
Last Modified: 14 Apr 2022 14:05


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