Pennacchi, Francesco (A.A. 2020/2021) Il successo di Travis Scott spiegato attraverso il personal branding, la brand extension e il co-branding. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 56. [Bachelor's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (2MB) | Request a copy

Abstract/Index

Cosa è il personal branding. La personal brand identity. Il personal brand positioning. La personal brand value proposition. Il personal brand storytelling. I personal brand KPI. I benefici del personal branding. Il branding nel mondo degli artisti. I mini-casi studio. La brand extension. Il co-branding. Chi è Travis Scott. La manovre di brand extension. Le manovre di co-branding.

References

Bibliografia e sitografia: pp. 54-56.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Marketing
Thesis Supervisor:	Costabile, Michele
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Apr 2022 10:15
Last Modified:	28 Apr 2022 10:15
URI:	https://tesi.luiss.it/id/eprint/32116

Downloads

Repository Staff Only

View Item