Data privacy and self disclosure: an exploratory analysis of online consumers' behaviour
Staiano, Susanna (A.A. 2020/2021) Data privacy and self disclosure: an exploratory analysis of online consumers' behaviour. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 89. [Master's Degree Thesis]
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Abstract/Index
Introduction to the topics of "self-disclosure" and "privacy concern". Self-disclosure. Personal data treatment and the concept of privacy. Consumer’s. Online shopping. Permission marketing. Scientific literature and reference work. The role of data in today’s society. Data privacy. Between expressed concern and indifference: consumers’ actual online behaviour. Scientific research: "drivers that encourage self-disclosure of sensitive data in the world of online shopping". Objective of the research. Research questions. Methodology. Discussion: analysis of the results. Limits and future researches.
References
Bibliografia: pp. 67-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 May 2022 13:42 |
| Last Modified: | 02 May 2022 13:42 |
| URI: | https://tesi.luiss.it/id/eprint/32143 |
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