Lo Pinto, Barbara (A.A. 2020/2021) The competitive advantage of environmentally sustainable fashion companies: the case of Gucci and H&M. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 148. [Master's Degree Thesis]

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Abstract/Index

Sustainability and its evolution. Literature review. The resource-based theory and the competitive advantage of environmentally sustainable firms. Theoretical foundations. Environmentally sustainable strategies as source of competitive advantage. Competitive advantage framework. Qualitative research design. Methodology. Case descriptions and company backgrounds. Gucci. H&M–Hennes & Mauritz AB. Experimental research design. Experimental research model methodology. Questionnaire results. Discussione of results.

References

Bibliografia: pp. 118-125. Sitografia: p. 126.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Jell-Ojobor, Maria
Thesis Co-Supervisor:	Ferraris, Luigi
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	02 May 2022 14:27
Last Modified:	02 May 2022 14:27
URI:	https://tesi.luiss.it/id/eprint/32147

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