Reinventing Swiss luxury watchmaking retail in the Covid era: the impact of consumer facing technologies on offline and online CX
Cialfi, Giovanna (A.A. 2020/2021) Reinventing Swiss luxury watchmaking retail in the Covid era: the impact of consumer facing technologies on offline and online CX. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Swiss luxury watchmaking and new retail opportunities. Swiss watchmaking: the origins. Swiss luxury watchmaking: an industry overview. The impact of Covid-19 pandemic on the luxury industry. The new era of luxury retail. Gap in the literature and research questions. Literatur review and hypothesis development. Consumer-facing technologies in offline and online retail. How consumer-facing technologies have led to a new level of watch retail. Customer experience: from a general conceptualization to in-store customer experience (ISCX). The impact of consumer-facing technologies on ISCX components in Swiss luxury watch brands offline and online retail. Methodology. Research design. Questionnaire, sample and measures. Results obtained. Discussion of results. Managerial implications. Limitations and future research.
References
Bibliografia: pp. 60-65.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 May 2022 09:23 |
| Last Modified: | 03 May 2022 09:23 |
| URI: | https://tesi.luiss.it/id/eprint/32154 |
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