Digital CX: customer engagement implications after Covid-19 in Italian museums
Suma, Cecilia (A.A. 2020/2021) Digital CX: customer engagement implications after Covid-19 in Italian museums. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 94. [Master's Degree Thesis]
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Abstract/Index
Literature review. Italian context pre-Covid digital technologies in cultural sector. Environment during and post Covid-19. User engagement and CX in cultural sector. Co-creation, personalization and importance oe eWOM. Literature gap. Methodology. Research design. Method. Discussion: reflections on results and managerial implications.
References
Bibliografia: pp. 72-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Braccini, Alessio Maria |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 May 2022 10:48 |
| Last Modified: | 03 May 2022 10:48 |
| URI: | https://tesi.luiss.it/id/eprint/32160 |
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