Habib, Giordano (A.A. 2020/2021) Omnichannel strategies in the luxury market: analysis of consumer behavior in the purchase of new and pre owned luxury watch. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 113. [Master's Degree Thesis]

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Abstract/Index

Literature review: the evolution of omnichannel with a focus in the luxury market. The world of retail: the distribution channels. Channels evolution to retail 4.0. The move to omnichannel. The luxury sector: new challenges and trends. How the luxury Swiss watch market should seize the new omnichannel challenges in the post Covid-19 era: development of research model. Omnichannel strategies and CRM in luxury market. The Swiss watch industry. Business strategies for watch brands. arketing analysis: empirical study of consumer behavior in the post-Covid-19 period for new and pre-owned high-end watches. Research design. The questionnaire and measurment. Data analysis: results and managerial implications.

References

Bibliografia: pp. 91-94. Sitografia: p. 95.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Farace, Stefania
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	03 May 2022 13:29
Last Modified:	10 Jun 2022 09:41
URI:	https://tesi.luiss.it/id/eprint/32165

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