The blurring of border between online and offline channels: the crucial factors for a successful implementation of omnichannel strrategies
Ianiro, Flaminia (A.A. 2020/2021) The blurring of border between online and offline channels: the crucial factors for a successful implementation of omnichannel strrategies. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 95. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Crossing the border between online and offline channels. The channel as a source of value. The evolution on distribution strategies. The theoretical pillars of omnichannel. Social customer engagement. Single customer view. Data analysis. Demand fulfilment & delivery. Reverse logistics. Organizational model. In-store technologies. Product mix & pricing policy. Key performance indicators. And more. The real crucial factors for the implementation of a successful omnichannel strategy. Methodology. Analysis of research results. Implications arising from the study. Limitations of the study and prospects for future research.
References
Bibliografia: pp. 63-70. Sitografia: p. 71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 May 2022 15:38 |
| Last Modified: | 06 May 2022 15:38 |
| URI: | https://tesi.luiss.it/id/eprint/32181 |
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