The evolution of the omnichannel: how new trends are reshaping strategy and services
Marrone, Francesca (A.A. 2020/2021) The evolution of the omnichannel: how new trends are reshaping strategy and services. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 128. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
From multichannel to phygital, the evolution of the consumer journey. Multichannel. Cross channel. Omnichannel. Phygital. Need to evolve the “interaction service model”. New consumers behavior. Sustainability. Technology evolution. Marketing research. Research methodology. Questionnaires results: the consumer’s point of view. Questionnaires results: company point of view. New start-ups. Discussion & managerial implication. Limitations and further analysis.
References
Bibliografia: pp. 110-113. Sitografia: pp. 114-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 May 2022 15:47 |
| Last Modified: | 06 May 2022 15:47 |
| URI: | https://tesi.luiss.it/id/eprint/32182 |
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