Falbo, Chiara (A.A. 2020/2021) B2B e-commerce implementation as innovation to impact firm’s performance and delivery: the Afar S.r.l. case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 68. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Problem identification. Conceptual model. Problem statement and research questions. Theoretical framework. Introduction to B2B e-commerce. Determinants of B2B e-commerce implementation. Organizational and technological factors. Environmental factors. Impacts of B2B e-commerce implementation on delivery. Research methodology. Research design. Data collection. Data collection methods. Sampling strategy. Data analysis. Reliability and validity. Analysis and findings. Afar S.r.l. historical backround. The need for innovation: e-commerce adoption. Technological factors. Organizational factors. Environmental factors. B2B e-commerce impacts on delivery performance. Discussion. Afar’s determinants factors for B2B e-commerce implementation. Benefits of the implementation for the delivery performance.

References

Bibliografia: pp. 42-47.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	De Giovanni, Pietro
Thesis Co-Supervisor:	Jell-Ojobor, Maria
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	09 May 2022 13:57
Last Modified:	09 May 2022 14:00
URI:	https://tesi.luiss.it/id/eprint/32193

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