Culture locali e management globale: l'emergere del glocal marketing
Aloi, Ilenya (A.A. 2007/2008) Culture locali e management globale: l'emergere del glocal marketing. Tesi di Laurea in Marketing internazionale, LUISS Guido Carli, relatore Michele Costabile, pp. 57. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
L'internazionalizzazione. La cultura. L'influenza della cultura sulle decisioni di marketing.
References
Bibliografia: pp. 56-56.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing internazionale |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2007/2008 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Apr 2011 14:34 |
| Last Modified: | 19 May 2015 22:40 |
| URI: | https://tesi.luiss.it/id/eprint/3220 |
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