Digital transformation is the way out! Covid-19 challenges and Fitprime case study
Piro, Francesco (A.A. 2020/2021) Digital transformation is the way out! Covid-19 challenges and Fitprime case study. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Arturo Capasso, pp. 170. [Master's Degree Thesis]
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Abstract/Index
Digital transformation: phenomenon analysis and opportunities for business. Historical and theoretical background of digitalization. Strategy & digitalization combo: how to exploit innovative technologies. Embracing digital transformation: industries’ renewal and companies’ approaches. Covid-19 outbreak: digital solutions to deal with the unexpected. Overview on Covid-19 crisis. Technological trends and business digitalization during the epidemic. Innovator takes it all: pandemic winners and outlooks for the future. Fitprime: storytelling of a revolution in the world pf wellbeing. Company profile and industry trends: innovating fitness through its hardest days. Commercial strategy: from single user to corporate environment. Product strategy: a smart way to refresh wellbeing. Financial strategy and growth prospects: the key for a bright future.
References
Bibliografia: pp. 148-152. Sitografia: p. 153.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Capasso, Arturo |
| Thesis Co-Supervisor: | Ferraris, Luigi |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 May 2022 09:11 |
| Last Modified: | 19 May 2022 09:11 |
| URI: | https://tesi.luiss.it/id/eprint/32387 |
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