The application of urban air mobility in the luxury tourism sector: the Campania case

Lomonaco, Alberto (A.A. 2020/2021) The application of urban air mobility in the luxury tourism sector: the Campania case. Tesi di Laurea in Advanced corporate finance, Luiss Guido Carli, relatore Pierluigi Murro, pp. 152. [Master's Degree Thesis]

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The offer: innovation in the transport sector. Road transportation. Rail transportation. Maritime transportation. Air transportation. On demand mobility. ODM ad helicopter. ODM and the new air mobility. The demand: the evolution of tourism. History. Segmentation effect. Luxury segment. Tourism and Covid-19. Urban air mobility. Evtol possible application. Sector analysis. General business model. Economics. Vertical integratio in new air mobility. Analysis of some companies in the market. Wheather, regulation and social acceptance. Business model and business plan for a start-up based on technological innovation. Business definition: urban air mobility in the tourism sector. Urban air mobility in the luxury tourism segment in Campania. External analysis of luxury tourism in Campania. Internal analysis: resources and skills to be possessed to operate in the business.Strategic choices: company goals, value proposition, competitive advantages, strategic alliances. The development of the business plan. The business idea. Market analysis. Analysis of competitors verification of competitive spaces. Analysis of technical, organisational and procurement feasibility. The strategy. Commercial/production activities. Financial summary.


Bibliografia e sitografia: pp. 137-140.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced corporate finance
Thesis Supervisor: Murro, Pierluigi
Thesis Co-Supervisor: Santella, Rosella
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 20 May 2022 13:24
Last Modified: 20 May 2022 13:24


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